Sundance Mission, Vision, and Culture

RESORT MISSION STATEMENT

To provide transformational experiences and genuine service executed passionately.

CORE VALUES

ARTIST

At Sundance, an Artist is a person whose skill or ability is passionately driven by their creative potential. This is the key to our originality and authenticity.

Authenticity

• We will honor and accentuate nature and our true selves to create real and unforgettable experiences.

Respect

• We will demonstrate through our choices and actions a respect for the land, our founder’s vision, our business parameters, guests, co-workers, and ourselves.
• We will honor and value the diverse abilities and contributions of others, embracing the responsibility and accountability for our actions in this regard.

Trust

• We will communicate accurately, honestly, and in accordance with our Confidentiality Agreement. 
• We will go to great lengths to keep our commitments. We will not make promises that we cannot keep, and we will not make promises on the behalf of Sundance unless we have the authority to do so.
• We will live up to our ethical principles, even when confronted by personal, professional and social risks, as well as economic pressures in the workplace. 
• We will speak the truth. We will never deliberately mislead. We will be as candid as possible, openly and freely sharing information, as appropriate to the business relationship, the need to know, and in compliance with the Confidentiality Agreement.
• We will use Sundance assets appropriately.  We will not engage in misappropriation of funds, time, services, equipment, or guests.

Innovation

• We will create different products and methods to serve our guests while maintaining fiscal responsibility and alignment with our Guiding Principles.
• We will create opportunities to discuss and explore new ideas and suggestions coming from within and outside our organization.
• We will follow a process to achieve outcomes that a reasonable person would call fair, just, and non-arbitrary.

Stewardship

• We will act in ways that are consistent with our commitment to art, nature, recreation, community, and guest service. 
• We will protect and preserve the land we are on, inviting manageable and innovative ideas in conservation and preservation.
• We are committed to maintaining a safe environment in which employees and guests may flourish.
• We will maintain an awareness of the needs of employees, guests and community members to act in a manner which meets those needs whenever possible.
• We will minimize harm whenever possible.

Traditions

• We will honor the history of Sundance and the legacy of our Founder.
• We will cultivate the art of storytelling.
• We will assist our guests in creating traditions to be passed on from generation to generation.